You see, people usually wont do anything about a problem unless they feel a great amount of pain. To do this, explain the results of the problem.

Credit counseling example: "Are you too busy paying off bills to become debt free? Sick of making payments every month only to find out that the balance on your credit card statement hasnt budged? Fed up with all the creditors hounding you early in the morning and late at night to get money you just dont have? Imagine the embarrassment youll face if you have to file bankruptcy, not to mention the anguishof having your credit completely destroyed.

Tactic # 2 - Address each potential objection in your copy and an FAQ area.

If youve sold your product or service for any period of time youve probably heard all the objections that your prospects give when selling your product. List any and all objections on a sheet of paper and address the most popular objections in your copy.

Create a Frequently Asked Questions (FAQ) section on your site and address any and all potential objections. Envision yourself selling your product or service in person and just write down your answers. You might even want to record yourself as you stand in front of your product and verbally address each objection and then transcribe your recording.

Tactic # 3 - Do the "I & We" test.

Read your copy and circle every time the words "I" or "we" are used. Now go back and rewrite the sentence using the word "you" or "your."

Bad Example: "We have won multiple industry awards for our customer service."

Good Example: "You will receive the personal attention you require and deserve from a team of professionals that care about you and your specific needs."

Tactic # 4 - Show testimonials and case studies of people that have achieved positive results.

Not to beat a dead horse, but including case studies and testimonials is a powerful tactic that proves to the customer that their wants and needs will be taken care of because similar peoples wants and needs have been taken care of successfully.

Mistake 11 - Links, Banners, And Pop-Ups That Pull Your Visitors Away From Your Offer.

The site www.StopYourDivorce.com makes well over $300,000 a year. It is a one page sales letter site that sells an $80 ebook about how to mend your broken relationship. I asked the ghostwriter who runs the site, Dean Jackson, why he never tried to capture anyones email address.

His answer was one Ive always remembered, "David, I make $25,000 a month off this