site you should decide on the keywords for which your site should be optimized.   This way you can build your pages and write your content from scratch for keyword optimization. You can also use those keywords to begin researching your pay-per-click keyword strategy. The following are several reputable search engine optimization companies that will help you place high in the search engines:   - www.eGlobalMarkets.com (Steve Kiges) - www.AdvancedNetworks.com (Jim Maddox) - www.PlanetOcean.com (Stephen Mahaney) - www.AcademyWebSpecialists.com (Robin Nobles) - www.1stSearchRanking.com (Sumantra Roy)   2. Linking Strategy - As part of your marketing plan you should begin to generate a list of complimentary sites you would like to approach to request a link. Not only does linking bring you direct traffic from other sites, it is a key factor in your search engine position in several important search engines. To learn more about linking strategies visit:   - www.linking101.com (Larry Sullivan) - www.linkingstrategies.com (Kirt Christensen) - www.linkagexpress.com (Scott Smith)   3. Banner Advertising - Although banner advertising is not as effective as other marketing strategies, it is still the primary method used by major websites to sell advertising. Contact the owners on your list of complimentary websites and ask for a media kit or advertising rates. Here are several resources for banner advertising:   - www.banneradmagic.com (Scott Covert - how to make banners) - www.addesigner.com(free banner ad creator) - www.quickbanner.com (free banner ad creator) - www.bannersgomlm.com (free banner exchange)   4. Affiliate Program - The ultimate marketing strategy for successful website owners is in creating an affiliate program. An affiliate program is much like establishing a group of commissioned salespeople that you pay only if they sell something. It is the best form of free website traffic. The following are several resources that will help you set up and run your affiliate program:   - www.synergyx.com (Paul Galloway - Affiliate software) - www.clickbank.com (affiliate software and merchant account) - www.affiliateannounce.com (Neil Durrant - Announce your program) - www.affiliatetoolkit.com (Neil Durrant - Running an affiliate program)   Note: To run a successful affiliate program youll need to build marketing tools