Make offers in your ads, on the phone, when you network with people, on service calls, even in your email correspondence. Every chance you get...make an offer.   A bad thing happens when you don't make offers...NOTHING.   If you don't make an offer you'll never get a sale. Start making frequent and targeted offers to your prospects and customers.   Make irresistible offers and watch the sales roll in! How to Radically Reduce Refunds and Returns   There are few things worse for a small business owner than to watch your product come back after the sale with a request for a refund. Refunds and returns are a waste of your money, time, and effort.   If youre like most small business owners, only a very small percentage of your target market ever steps into your place of business, and even fewer people open up their wallets to buy your product or service. Imagine how much of an investment in your resources you lose when your customer asks for a return and refund.   Why Do People Return Products and Ask for Refunds?   To solve the problem of refunds and returns you need to start at the root of the problem. First you have to ask yourself why people return products and ask for refunds. After all, when you sell a product or service, that customer represents someone who put their trust in you and believed that your product or service would solve a problem that they had.   Before I tell the number one reason people return things, first let me tell you why they do not. Not because your product was faulty or because it arrived broken. Although these problems do exist, theyre still not the biggest reason why people return purchases.   People return things because of something called "Buyers Remorse." Buyers remorse takes place after a purchase - the higher the price tag, the bigger the remorse.   People Have a Natural Tendency to Be Disappointed   People have a built in skepticism and a natural tendency to automatically be disappointed about things. I know that sounds strange, but its true. If you dont believe me, set aside one day and count how many times you complain versus the number of times you sing praises about somebody or something.   Youll quickly find that your complaints outnumber your praises 10:1. If youve ever