studio recording. I learned a long time ago that GREAT CONTENT is much more important than pretty music and thats exactly what youll be getting Great content!"   Strategy # 3 - Send an Immediate Thank You Note   Because buyers remorse happens the moment your customer pulls out their wallet, you should immediately reassure your customer that they made the right decision by telling them so.   People dont expect to get a thank you note from anybody, let alone from the person they just purchased something from. It will be a pleasant surprise and will exceed their expectations.   Make sure that you include the following in your note:   1. A sincere thank you for buying from you and acknowledging that they had a choice and that you are flattered and honored that they chose to purchase from you. 2. Reassurance of the reason they bought the product or service in the first place - restate the benefits that theyll receive by using your product or service. 3. Additional tips to help them take advantage of the product or service they just purchased. 4. An assurance that you will be there for them if they need help or get stuck. 5. A reminder that they made a wise choice purchasing from you and that many others made the same choice as they did, and were happy that they did so. 6. Testimonials from other customers that are successfully using your product or service.   Strategy # 4 - Include an Extra Surprise Gift in Their Package   There are few things that engender goodwill more than surprising your customer with even more than you originally promised. This called "over-delivering", and is an important principle.   The sure formula for success is to "under-promise and over-deliver." I call this the "Scotty Principle." For all you Star Trek fans out there you might remember all the times Captain Kirk asked Scotty, the ships engineer, how long it would take to make a repair.   Scotty always answered Captain Kirk by saying that he would be done in a longer time than he knew it would really take to get the job done. Then he got the job done faster than expected.   You can do the same thing by including an extra gift to your customer. Include something that is low cost to you but has a high perceived value. This could be a special report on video or audiotape. It could be something that you bought as an overstock item or at a clearance sale.