Visitors Name and Email Addresses   Perhaps one of the biggest mistakes that website owners make is failing to proactively capture their visitors names and email addresses. This is critical, because once you have your visitors names and email addresses, you can contact them again and again free of charge. The following are several proactive strategies for collecting names and email addresses.   Strategy # 1 - Place Your Opt-in Box On Every Page of Your Site   As your visitors roam your site and are impressed with your content, they may feel impressed enough to sign up to your newsletter. By placing your opt-in box (a form that captures your customers email address) on every webpage, youll continually remind your visitor to give you their name and email address.   Strategy # 2 - Place a Popup on Your Site Offering Something of Value   Although pop-ups are annoying, they are undeniably effective. My opt-in rate (percentage of people that give me their name and email address before they leave my site) is hovering around 40% (versus the industry average of 5%), which is phenomenal. I advise using entrance pop-ups sparingly, but I recommend using an exit popup and possibly even a pop-under to entice your visitor to give you their name and email address.   Strategy # 3 - Withhold Access to Helpful Tools   A powerful way to capture a visitors name and email address is to create tools that your visitor would find useful and offer free access to the tool(s) in exchange for their email address. These tools may be financial calculators, graphic compressors, email reminders, etc. For a good example of this strategy visit www.jimtools.com.   Strategy # 4 - Withhold Access to Interesting and Helpful Information   Only allow your visitors to have access to the introduction of your content and articles but offer them full access by giving their name and email address. If they are interested enough in your content theyll gladly hand over their contact information to have access. For a good example of this tactic visit www.MarketingProfs.com and visit their resources section.   Strategy # 5 - Withhold Access to Full Demos of Your Product   Much like strategy # 4, you can require a name and email address to provide full access to a demo of your product. This might be an actual download of your software product, access to a flash demo of your product or service, or access to a part of your information