sales force to use.   5. Email and Ezine Marketing - Email advertising includes either renting opt-in email addresses that have agreed to receive your marketing message, or doing bulk email messaging (i.e. spamming) by purchasing and sending your message to large quantities of email addresses that have been extracted from websites. To learn more about email marketing visit www.DEMC.com or www.ClickZ.com.   Ezine advertising is much like email marketing but you actually purchase advertising space from an ezine (online newsletter) owner. You can purchase top placement ads, solo ads, or body ads that are usually priced by CPM much like banner advertising. To learn more about ezine advertising visit www.ListUniverse.com.   Two resources for locating ezines that accept paid advertisements are: www.lifestylespub.com (Ruth Townsend) www.TopEzineAds.com (Jerome Chapman)   6. Viral Marketing - Every site should have a viral marketing component. By "viral" I mean, something that compels people to tell others about your site. A few of the best viral marketing tactics include:   - Give away a free ebook that contains links back to your site - Offer a free multi-part ecourse containing links to your site - Install a tell-a-friend script (www.recommend-it.com) - Offer greeting cards that people can send from your site - Write articles for other web publishers with links to your site - Publish an ezine and encourage people to pass it on - Install a "send this webpage to a friend" script 7. Offline Marketing - Marketing your website offline should go without saying. However, to spur your thinking here are 35 places where your website address should be seen or heard.     Answering Machine Newspaper Inserts On-hold messages Promo materials Packing material Address labels Christmas cards Fax sheets Media kits Posters Billboards Classified ads Flyers Newsletter Postcards Brochures Company cars Giveaways Reorder forms Storefront Business cards Coupons Interviews Products Trade shows Catalogs Checks Invoices Print ads Letterhead Envelopes Receipts Booklets Press releases Yellow Pages