three-day vacation drawing to their customers as a way of saying thank you for doing business with them. You provide the free vacation drawing tickets and they give them to their customers.   The ticket, which has a special code on it, instructs the customer to go to your website and enter in the special code to sign up for the drawing. The free vacation certificates cost $10 (admin fee) and you can get as many as you want from Roger Aderholt at www.TheVacationMan.com     Lest you think these mini-vacations are a scam, I have used them myself and had a great time. Many (very nice) hotels would rather have a free occupant than no occupant, because it introduces the visitor to their hotel. So they give away free mini-stays.   A similar technique was used just recently between Microsoft (to introduce the XBox) and Taco Bell (to introduce their quesadilla), which netted hundreds of thousands of unique visitors to the XBox website. Taco Bell gave a ticket with a code on it to everyone who purchased a quesadilla. The ticket holder then took the ticket home, went to the XBox site and signed up for a free XBox giveaway.   When you announce the winners (which cost you $10 a winner) they will be required to come to your office to pick up the certificate. So not only do you drive them to your website, but you get a face-to-face visit with them and a little goodwill.   Strategy #2 (Business Card Drawing) - Ask local businesses, such as restaurants and dry cleaners, to sponsor a monthly business card drawing giveaway with you, in exchange for an electronic list of their customers.   The restaurant, for example, would have a small bowl or box for business people to submit their business cards for the free giveaway. You commit to paying for the two free lunches and to converting the business cards into an electronic customer list for the restaurant. The restaurant commits to sponsoring the business card drop boxes and to an endorsed monthly emailing to their customers plugging your business.   Once you have the endorsed mailing you can continue to email market (or send an informative ezine) to those people again and again with the email addresses from the business cards.   Strategy #3 (Create a Local High School Sports Website) - If your small town is anything like my small town, people are high school sports-crazy. Unfortunately, there isnt one central location where you can access local sports scores and highlights.   Offer to pay the development and maintenance costs for a local high school sports website which can be maintained by a joint high school web team, using volunteer high school students. You can call it "YourTownHighSchoolSports.com." Of course you will have banners and links leading to your site because you are the sponsor.   Ill bet other local businesses would be willing to help sponsor the site in exchange for a little traffic to their website as well. Not will you get local website traffic, youll receive a