If you sell a high ticket item, go to my favorite gift store, www.harryanddavid.com and give your customer a year round gift basket.   Strategy # 5 - Give them a Phone Call   Depending on the size of your business you might want to give your customer a phone call just to say thank you. Last year I was having severe lower back pain. I dragged myself to the chiropractors office to get worked on.   He gave me some electrolysis stimulation and a great lower back massage with deep heating rub. I felt a lot better walking out than I did walking in.   That night I was shocked to get a phone call from the doctor. He was following up to make sure I was feeling a little better and to give me a few tips to sleep better. Wow. I became a big fan and have been seeing him off and on ever since.   Strategy # 6 - Ask for their Testimonial   A couple of years after my wife and I were married our old, worn out Toyota Tercel "gave up the ghost." We decided to go down to a dealership and buy a relatively new Honda Civic.   After we had signed the papers and before we had gotten out of the dealership, the finance person asked us to fill out a survey, which asked how satisfied we were and what we liked most about our experience.   Before we knew it, we had written a raving testimonial. We were giddy and excited about the thought of owning our "almost new" Honda Civic.   Not a week later the dealership sent us a thank you letter and included our glowing testimonial. We felt a warm fuzzy inside seeing our testimonial in writing. Even if we had a problem later on we probably wouldnt have make a stink about it. We would have been too embarrassed. After all, how smart could a person be if they publicly raved about the dealership and their experience, and then turned around and complained?   Once consumers make a public statement supporting you and your product or service, they will go to extraordinary lengths to maintain that posture. The chance of them returning a product or asking for a refund decreases dramatically. Dont Make Conditional Guarantees   Always make a strong guarantee. This reduces the risk that people take when they are considering buying your product or service. However, some well-meaning marketers take this to the extreme by providing a strong guarantee, but put conditions on it such as   "In order to get your money back you have to show proof that youve done, A, and B, and C, and D, etc." When you put a conditional guarantee on your product or service, youre just asking for an ugly scuffle every time someone asks for their money back.