a pathway means strategically designing your site to lead your visitors down a specific path that gets them to act on your MWR. The easiest way to do this is to ask yourself, "What is the FIRST thing I want my visitor to do when they land on my site?"   Once youve decided that, it becomes infinitely easier to design a site that starts your visitors off on their pathway. At each turning point in the pathway you need to ask yourself the same question, "What is the first thing I want my visitor to do now?" Then design your site to help your visitor accomplish that thing first.   Step 3 - Provide a "closing" page.   Your closing page should provide an irresistible offer that even you couldnt pass up. Make sure to remind your visitor of the benefits theyll receive, the relatively small risk that theyre taking, and why they need to act right now.   Several other navigational elements include 1. Using the top and left side of the webpage for navigation. 2. Always allowing for a way to get back home. 3. Placing benefit statements on your navigation buttons.   Here is a good example of using benefit statements on navigation buttons:   "Home"     "How We Can Help You..." "Free Special Reports..." "Our Typical Results..." "What People Are Saying..." "Why Were Different..."     Here is a good example of a before and after picture of a website that was redesigned to achieve a most wanted response. When you look at the before and after home pages, think to yourself what the most wanted response is of the "after" home page.   BEFORE - www.nespas.com AFTER - www.spapoolsuccess.com/nespa.htm     Now go back and look at your site and ask yourself if your MWR can be clearly interpreted by your visitor.