links, banners, and pop-ups can distract a visitor and impede them from acting on your Most Wanted Response. However, that doesnt mean you should do away with them completely. Here are a few hints to using links, banners, and pop-ups so that their distraction is minimal. Hint # 1 - Put all your resource links that youve swapped with other sites on one page. Dont hide the page (to me thats unethical), but dont make it pronounced either. Ive seen sites that say, "Visit our partners," which is OK if youre promoting affiliate programs, but is a free invitation to leave your site if its not.   Hint # 2 - Use the " target = "_blank " html command for links to other sites.   This will automatically open a second window with the destination site in it, but leave your site up and running. This way you will be able to achieve both goals. The actual command reads <a href="www.DestinationSite.com" target = "_blank">   Hint # 3 - Dont put any links or banners on your sales pages, only on your content pages.   Your content pages should drive your visitors to your sales pages. Remember, each of your "pathways" should lead to a sales page and then to a closing page. Its OK to have links on your content page, but you shouldnt include anything that will distract your visitor from buying once theyve made it to your sales page. If you go to www.marketingtips.com youll notice that most every page leads to a sales page.   Hint # 4 - Use pop-unders or exit pop-ups instead of entrance pop-ups.   Pop-unders and exit pop-ups are presented upon leaving a site. This means that a visitor has already seen or done what they wanted to do on your site and only then are they presented with another offer. If you do use an entrance popup, use a cookie that limits the popup to only one pop. When your visitor returns, they wont be presented with the entrance popup again.   Hint # 5 - Use "fake banners" and text links to drive visitors to your sales page.   To see a good example of this visit www.bizmove.com. Notice all the transparent banners (that look like pull down menus) that Meir Leiraz uses to "trick" you into going to his sales letter pages. An even more effective method of driving visitors to you your sales page is to use text links. Text links have higher conversion ratios than banners or pop- ups.   Mistake # 12 - Slow-Loading Site   Your visitor will give your site no more than 10 seconds (sometimes less) to appear. If it doesnt, theyre gone. With all the new advances in graphics, its hard to resist the