Sign Up Today!   Name:     Email: Jacki and Danny Lawson were on the brink of di vorce. After years of frustration they had completely stop communicating with each other. ON the recommendation of a fri end they decided to purchase a spa from Col orado Spa and Pool. Their fried promised them that if they would spend 15 - 20 minutes every eveni ng in the hot tub together that they relationship woul d improve drastically. That was 6 months ago and today the Lawsons are havi ng the time of thei r li ves. "I dont know why we waited so long to buy a spa." Said Jackie.           Mistake # 5 - Dull, Mind-Numbing Content   Many web developers just dont know how to write web copy. Most small business sites provide copy that is boring and useless. The following are some suggestions on how to spice up your copy to pique your visitors interest.   Suggestion # 1 - Include Stories of Real People   Humans are voyeurs at heart. We like to look inside the lives of real people. If you dont believe me then please explain the explosive popularity of "reality television." Shows such as "Survivor", "Big Brother", " COPS", "Fear Factor", "The Bachelor", "The Mole", "Blind Date (my favorite)", and "Elimi-Date" are dominating the television ratings. Why? Because people like to look at other people.   Including stories of real people will magnetize your copy. For instance, who can resist the headline, "An Open Letter from A Once-Flat-Broke Nebraska Housewife Who "Stumbled Across" A Business That Made Her Rich, One That You Can Start Too For As Little As $15.00." This headline almost forces you to continue reading. By the way, this headline was written by Dan Kennedy and has continued to appear in nearly all the home business magazines for several years.   Suggestion # 2 - Use Case Studies   Case studies are important in several ways. First, they take advantage of the voyeur effect explained in the previous suggestion. Second, they demonstrate your credibility by proving your ability to get results. Third, they give the reader what they want mosta glimpse of the benefits that they can expect to achieve if they use your product or service. They answer the "Whats in it for me?" question.   When you present case studies, consider using the Problem -> Solution -> Results format. In other words, the case study should present the problem, reveal the solution, and report the results.