your webpage:   Tip # 1 - Many people have high-speed internet access, but most have 56Kbps modems - and rarely do they connect at that rate. You should build your page with the slowest user in mind.   Tip # 2 - Build your webpage no bigger than 35K. Your home page should be even less.   Tip # 3 - Use descriptive- and benefit-oriented "Alt" tags, so when your webpage is loading your visitor can see what a graphic represents and how it will benefit them. Thus, theyll be motivated to stay until the page loads.   Tip # 4 - Always use a compression tool to optimize your graphics before you use them. I use the graphic optimizer at www.netmechanic.com.   Tip # 5 - Use interlaced graphics - pictures that load little-by-little. If a user sees your graphic loading and youve used descriptive Alt tags, theyre more likely to wait while your entire site loads.   Tip # 6 - Use the onload="preloadImages();" HTML command to preload the images on your site. As your visitor reads your headline and opening copy, your other graphics will be loading in the background.   Mistake # 13 - No Tracking Of Website Metrics.   You cant improve what you dont measure. Only through tweaking, testing, and measuring will you be able to improve your websites effectiveness. The following are just a few metrics that you need to keep track of to measure the effectiveness of your site. Think of them as the "vital signs" of your website.   Not only do these metrics help you improve your website, but they also let you know how much you should be willing to spend on advertising.   Metric # 1 - Sell-through or conversion rate Your conversion rate is measured by taking the number of visitors to your site, and dividing it by the number of visitors that purchased from you. Example: If three out of one hundred people go to your site and purchase your product, your sell-through is 3%.   Metric # 2 - Visitor value   Visitor value measures how much each unique visitor that comes to your site is worth to you. Example: If three out of one hundred people purchase your product, and your profit per sale is $100, each visitor is worth $3 because 100 visitors equals $300 in sales   Metric # 3 - Opt-in signup rate