signup form pops up offering the visitor the opportunity to sign up to newsletters generated by local merchants.   Strategy #9 (Joint Email Endorsed Mailings) - Simply partner with another local vendor whose services you trust and would recommend, and suggest a joint-email endorsed mailing. You send an email endorsing your partners services with a link to her site and she sends an email to her customer base endorsing your services with a link to your site.   Choose partners whose customers would benefit and potentially purchase your product and service. In email marketing, as well as direct post mail marketing, the list determines, in large part, the success of the offer. Strategy #10 (Search Engine) - Optimize your website for your product or service and the name of your town or city. Many times I have found suppliers in my own small town using the Internet that fulfilled my requirements.   Two examples of this recently were when I searched and found a local patent and trademark lawyer who drove right over to my house after I contacted him on the web. My search on Yahoo was "patent lawyer" and "Friendswood."   A second example was finding a great audio and video supplies and duplication service that was right down the road from my house. My search on Metacrawler was "audiocassette supplies" and "Houston."   Conclusion   All it takes is a little creativity and effort to draw attention and visitors to your website. Of course you could just spend a lot of money and advertise your website address, but the most successful, low cost, alternatives to drawing traffic to your website are joint ventures with local business people who also have a web presence.   In fact, it doesnt even have to be with local businesses. Local high schools and churches are always looking for different fundraising and promotional activities.   I purposely didnt include the strategy of putting your website address on all your promotional materials. Its not that I forgot it. I figure that is just a given. If youre going to have a website, put it everywhere you would normally have your business name.   Some of these strategies are easier to execute than others, and some produce better results than others, but they all are viable and absolutely doable. Your website can be a powerful marketing tool. Now that youve made an investment in your website, you might as well get the most out it.   16 Small Business Website Mistakes (and how to fix them)