all your current customers. One way to do this is by dedicating a day or two to calling customers and offering to send them a coupon via email in exchange for their email address.   A second way to collect your customers email addresses is to send out a physical newsletter and extend a great offer to everyone who sends you an email within the next 48 hours.   Put a viral marketing spin on it by sending your customers an offer for a free gift if they forward your email offer to three local friends using a tell-a-friend or refer-it script.   Strategy #5 (Flyer Marketing) - Contact the local Boy Scouts and offer to sponsor a fundraiser activity by attaching door hangers on homes in the local area. The flyer will offer a $10 mini-vacation (same as in Strategy #1) to those who go to your website and enter in a special code that was given to them on the flier. Again, with this strategy you would simply send them to www.TheVacationMan.com to pick up their $10 mini-vacation certificate after they entered their special code on your website. Make sure you create a customized landing page with an offer on it for your free vacation visitors.   Strategy #6 (The Voting Page) - Watch your local newspaper very closely for controversial topics. Once a super-controversial topic hits, develop a quick one-page polling website that allows visitors to vote on how to solve the controversy. Put your banner on the website and also code in a pop-under page to expose visitors to your site every time the visitor leaves the polling website.   Now call the local newspaper (or write a press release) and let them know about your voting site. You can see one in action at www.whichquarterback.com that takes advantage of the recent quarterback controversy in Alabama.   Strategy #7 (Free Site) - Develop a FreeYourTown.com site which posts coupons, free offers, and discount services of local vendors. You can charge the vendors for placing coupons on the site and of course your links and banners will be on the front page because you are the primary caretaker of the site.   Make sure you get a lot of free publicity for the site. You might even ask your advertisers to giveaway handouts about the site to their customers. Have your FreeYourTown.com site sponsor local youth sports teams with the domain name on the back of their shirts.   Strategy #8 (Local Exit Traffic Exchange) - Start a local exit traffic exchange between local vendors. Once a visitor leaves the site of one local vendor, an exit popup or pop-under appears of a second local vendor.   The more local vendors you sign up, the more traffic everybody gets. Make sure you sign up local vendors that only do business locally.